Intercom, Inc.

MAY 22, 2018

Credit to our designer Dani Balenson and our Brand Design Studio , who created an organic, down-to-earth layout that echoes everything we believe good startup marketing should be. Just in time for summer vacation ( yes, people really do read Intercom’s book on holidays ), you can order a copy for just $10 today.

Marketing 188

Marketing Books Feedback Software Startups 188

First Round Review

MAY 21, 2018

Here's what startups can learn from them on how to connect content and commerce to build a brand. Food52 co-founders Amanda Hesser and Merrill Stubbs have always led with engaging content, confident that sales would follow. Continue reading at First Round Review »

Startups 111

Startups Branding 111

First Round Review

MAY 22, 2018

Here's what startups can learn from them on how to connect content and commerce to build a brand. Food52 co-founders Amanda Hesser and Merrill Stubbs have always led with engaging content, confident that sales would follow.

Startups 93

Startups Branding 93

Mind the Product

MAY 25, 2018

This forced us to think and act more like a startup, with JustGiving’s CEO in the role of angel investor – and we knew funding would be cut if we didn’t produce results. JustGiving was a well-known brand, but firmly associated with registered charities. We were genuinely failing fast and, crucially, learning from our failures.

User Testing 118

User Testing Weak Development Team Onboarding KPIs Customer Experience 118

The Product Guy

MAY 21, 2018

The big vision was clearly overwhelming – we wanted to change how customers interact on the site; we wanted to build the brand new structure to support a new type of customers, to build the internal admin functions to facilitate internal efficiency; and we wanted to holistically rethink everything to link all the above components.

User Friction 104

User Friction Customer Experience Vision Technical Review 104

The Product Coalition

MAY 24, 2018

She is currently running a startup in Australia and lecturing on product management for INSEAD. Prior to Google, she has also held a position as Brand Manager at Skoda. Mina Radhakrishnan has been at Google, Modcloth and was the first product manager for UBER. Her interviews on Product Management are a must watch!

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. From there, I got involved in startups. I started a few companies, one of which we sold.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182