Enterprise Products - Roadmap Planning and Development Methodology
Effective Roadmap Planning and Development Process for Enterprise Products
AUGUST 2, 2018
Roadmap Planning process Unlike Consumer products, you have two different types of audience to satisfy in Enterprise world, namely Buyer and User Persona. It’s very important to have a very clear definition of these persona constructs to the most precise form. Ex: If you categorize Buyer persona as just an executive, it’s not going to help. You need to be precise, if it’s the CEO, CFO, VP – Sales, CMO, etc… You need to know as what ROI this user looks out to buy the product and continue to stay
40 
Let's personalize your content