2001 Branding Software Development Weak Development Team 
Tyner Blain
MAY 24, 2017
Taking agile, a process otherwise optimized for small, cross-functional, collaborative teams and making it work at scale is fascinating. Think of a couple dozen teams (a couple hundred people) working to deliver across a couple hundred systems, for a multi-billion dollar organization. Getting Faster at Building the Wrong Thing.
The Product Coalition
MAY 15, 2019
Scrum came about even earlier than the agile manifesto almost a whole decade to be exact (although you can traces origins earlier back to 1986 with the article The New New Product Development Game ). McElroy wrote a short memo where he described “Brand Men” who had overall responsibility for the brand and managing of a product.
Expert insights. Personalized for you.
150 
Let's personalize your content