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When 2 Become 1: The Roles of Product Manager and Product Owner
bpma ProductHub
FEBRUARY 4, 2018
By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). Engages in market-sensing activities to determine the future of the product.
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