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Later whilst being an adviser at Stanford university Neil H. I specifically pulled the best Product Manager Easel Corporation had out of ProductMarketing and retrained him. It also has more responsibility for directly working with engineering 50% of the time to assure that the product fits customer needs.
You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks. It’s not that old, the Agile Manifesto was written in 2001, but now everybody gets it, or hopefully, most people in the digital world get it. How do you get to know the customers better?
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