2003 Agile Branding Product Marketing 
The Product Coalition
JUNE 4, 2020
The metric was originally developed by Fred Reichheld, Bain & Company, and Satmetrix, and it was introduced by Reichheld himself at Harvard Business Review in 2003. I consider it an essential customer relationship measure for every product company and find this system yet another relevant technique for measuring the product/market fit.
Mind the Product
DECEMBER 2, 2016
In 2003 Lego lost $300 million – even though Lego has the highest profit margin of any toy brand – and predicted a loss of $400 million in 2004. My approach, for the last decade at least, has been to shift away from waterfall and agile methodologies and say we now build software that is connected to our customers.”
The Product Coalition
FEBRUARY 5, 2019
He is very interested in investment and innovations in the product sphere, writing on Medium and Twitter about these and other tech transformations. Andrew Chen is currently a consumer startup investor, but in his long career he has been Director of Product Marketing, Co-Founder of a startup and then Growth leader at Uber.
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