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Behind Every Great Product by Marty Cagan

Mind the Product

Through his time at eBay, Netscape, HP and elsewhere, Cagan has worked with lots of great product teams, and has been influential in his writing and coaching about the role of product over the years, but he acknowledges that there is still a lot of confusion about the role of a product manager. Google Adwords. Apple iTunes.

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Behind Every Great Product

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There are three main reasons for this: First, even though I personally spend a good deal of my time writing and coaching and teaching about product management, there’s little question that there remains considerable confusion about this role. At the time, Word for Mac was a relatively small market.

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“It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever | Tim Barker, DataSift | BoS Europe 2018

Business of Software Conference

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. The first one is market relevance. We didn’t start with this proposition.