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5 Costly Branding Mistakes

UX Planet

The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. How to avoid: Recognize the value: market research is an investment, not an expense.

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5 Machine Learning Lessons for Product Managers

Mind the Product

Secondly, as great product managers are also great capacity builders for their teams, you should start looking for opportunities that AI can present for your product. But with machine learning the solution itself is so exciting and novel that it’s tempting to forget to ask yourself why you need it in the first place.

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Top 75+ Resources for Product Managers

Sachin Rekhi

Good Product Manager, Bad Product Manager - Ben Horowitz Let’s talk about Product Management - Josh Elman How to Hire a Product Manager - Ken Norton Be a Great Product Leader - Adam Nash PM at Microsoft - Steve Sinofsky What Distinguishes the Top 1% Product Managers from the top 10%?

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What is Product Design?

The Product Coalition

In a nutshell, product design encompasses the process of creating a product, from understanding the problem to creating a solution. Instinctively, we all know what bad design looks like. Which mean your customers know what bad design looks like. Now, we can use it to describe both hardware and software design.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. Since 2010, he’s helped the company grow to more than 40,000 customers and helped scale the support team to more than 500 employees to assist those users. Short on time?

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TEI 214: Want more innovation? Build a partner program – with Ed Krause

Product Innovation Educators

Choose the right university partners to drive research and innovation. To explain how their system works and tips for implementing a partner program, Ed Krause joins us. He is the Global Manager External Alliances Research and Advanced Engineering at Ford Motor Company. Summary of some concepts discussed for product managers. [2:26]

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What is Self-Awareness and why Should you Care?

Mind the Product

In 2006, Alan Mulally took over as president and CEO of a struggling Ford Motor Company. But, when asked about the greatest moment of the turnaround, Mulally says it was when his executive team started being comfortable enough with him to tell him the truth. Alan Mulally, former CEO of Ford Motor Company. What is Self-Awareness Anyway?