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Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In 2007, we launched Highrise; we launched a new product every year for like four or five years, basically. And that was exciting.

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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

FEBRUARY 16, 2021

It was 2007, which I realized is 13 years ago, which feels like a very long time. But back, but yeah, I mean, back-to-back in like 2007-2008 timeframe, I actually acquired a small ad network. Did you say oh, well, my consulting company was called info zerk. What’s the best thing that’s come out of 2020 for you?

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