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AARRR vs RARRA: Which one is better and what to choose?
Userpilot
APRIL 12, 2022
The AARRR funnel, also known as the pirate metrics framework, is a set of metrics you can use to track and impact critical user behavior to bring about product-led growth. It was a gold standard of business growth metrics for many years until the RARRA arrived, a modification of the original model. What is AARRR?
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