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Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

2,000+ customers. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360.

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AARRR vs RARRA: Which one is better and what to choose?

Userpilot

Dave McClure developed a funnel consisting of 5 stages of the customer journey to group and track growth metrics. If you have a high customer acquisition cost with mediocre retention rates , RARRA is the better growth model for you. Dave McClure from 500 Startups created the pirate metrics funnel in 2007. What is AARRR?