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2:44 James Avery, Kevel: And this around 2009 I started the company that became Adzerk right around when I went to my first business of software in San Francisco. And we also learned that kind of the market we’re in wasn’t the best. 2:43 Mark: Yeah. 2:57 Mark: That’s very timely. And just a slow, gradual growth.

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And refinement requires tough decisions that balance different stakeholder perspectives of value with how value changes over time based on evolving market conditions and customer need. Agile Conference, IEEE Conference Publications (2009): 333-337. EBG Consulting. Taking a Holistic View of Backlogs. Sutherland, Jeff.

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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Backlog Refinement Takes You from Vision to Value

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