Why Most Companies Fail At Moving Up or Down Market
Brian Balfour
AUGUST 3, 2017
Because of that, they use Outbound Sales to sell (Product Channel Fit). Because they use Outbound Sales they must have High ACV's to support the channel (Channel Model Fit). But around end of 2012 Facebook started killing off the API's that enabled this channel. One of the reasons were they hit product channel fit.
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