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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

APRIL 8, 2022

Prior to Semrush, Joanna was CEO and co-founder of Prowly, which she founded in 2013. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. First the features, then the inbound marketing. Differentiating from the competition.

User Testing 98
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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

MAY 21, 2020

Other organisations, like Google, offer fantastic learning opportunities and growth progression and we believe that most NGOs will also try to differentiate on their organisational purpose. There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you.

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