2013 Differentiation Market Research Product Marketing 
Userpilot
APRIL 1, 2022
To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers. Product internationalization is a comprehensive process that builds a foundation for localization. Marketing strategy localization workflow. Set up a product localization team.
The Product Coalition
SEPTEMBER 4, 2023
When Microsoft was building a new version of Windows back in 2013, the meteoric rise of smartphones was all the rage and getting all the attention. This means not only leveraging quantitative data but also doing market research and generative interviews with a wide range of users from different demographics, backgrounds, and usage patterns.
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