2013 Framework Product Marketing Weak Development Team 
BrainMates
SEPTEMBER 18, 2019
It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. So, why does Kent think product launches fail?
ProductPlan
FEBRUARY 24, 2021
Both founded in 2013, ProductPlan and Roadmunk offer software that makes it easy to build and share beautiful roadmaps. As a product marketer working for ProductPlan, you could argue that any competitive analysis I write about these two platforms will be biased. can submit feedback for product managers to review.
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ProductPlan
FEBRUARY 24, 2021
Both founded in 2013, ProductPlan and Roadmunk offer software that makes it easy to build and share beautiful roadmaps. As a product marketer working for ProductPlan, you could argue that any competitive analysis I write about these two platforms will be biased. can submit feedback for product managers to review.
Intercom, Inc.
MAY 17, 2018
Bob Moesta pioneered the Jobs-to-be-Done (JTBD) framework in the mid 90’s, alongside Harvard Business School Professor Clayton Christensen. In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. I want that.
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