14 Real-Life Product Adoption Examples for Every Stage of The Customer Journey
Userpilot
JANUARY 30, 2023
The product adoption curve is a concept created by Everett Rogers back in 1962 and further developed by Geoffrey Moore in 2014. In SaaS, as you develop your product and achieve product-market fit , you must consider the five user segments so you can improve product adoption and grow your business.
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