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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. From our research, users seldom feel passionately — either positively or negatively — about the podcast app they’re using. Based on our conversations, lag in monetization isn’t due to lack of efficacy of ads. But what to call it?

article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. From our research, users seldom feel passionately — either positively or negatively — about the podcast app they’re using. Based on our conversations, lag in monetization isn’t due to lack of efficacy of ads. But what to call it?