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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

After this analysis, I’m looking for really differentiated verticals of audio. In tandem, ad spend has been growing steadily each year, from $69 to $220M in 2017 [ source ]. Many apps for listening to podcasts, but little differentiation or loyalty. For context, The Daily was only started in January 2017.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

After this analysis, I’m looking for really differentiated verticals of audio. In tandem, ad spend has been growing steadily each year, from $69 to $220M in 2017 [ source ]. Many apps for listening to podcasts, but little differentiation or loyalty. For context, The Daily was only started in January 2017.