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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

Move away from this concept and toward the idea of a flywheel instead: feeding energy back into the system instead of success rates diminishing over time. Michael: Most people listening probably think of HubSpot as this inbound marketing company. If you can make your customers rabidly happy, they turn into your best marketers.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. billion, and we grew the company from about a $5 billion market cap, which is not a small company, to over $50 billion in market cap.

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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. So, if you put up a job post on LinkedIn then that’s a form of inbound hiring as these candidates need to proactively apply to be considered for the job. Outbound hiring is the opposite.

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Inside the 6 Hypotheses that Doubled Patreon’s Activation Success

Brian Balfour

So Susan Su, Head of Marketing at Reforge, dug in with the Patreon team to produce this amazing piece. Patreon projects that its payout to Creators will be $150 million for 2017. Ultimately, their two most basic criteria evaluate an inbound Creator's breadth of reach and depth of relationship with their audience.

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What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

Revulytics

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. But they lose steam and get down when things don’t go as planned, according to this article in Harvard Business Review.

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