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Lessons on building a viral consumer app: The story of Saturn

Lenny Rachitsky

They launched the company back in 2019, while still students at the University of Pennsylvania, and today have scaled the app to millions of users and nearly 20,000 schools. Saturn reached #2 in the Social Networking section and #4 overall in mid-August 2023. Think of single-player tools as kindling.” This rarely works out.