Lessons on building a viral consumer app: The story of Saturn
Lenny Rachitsky
DECEMBER 5, 2023
Saturn reached #2 in the Social Networking section and #4 overall in mid-August 2023. It was common to win a critical mass at schools in hours: Launch performance from Darien High School and Ridgefield High School (both in Connecticut) upon launch in 2018, as reflected in our first pitch deck. These schools launched the same night.
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