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Lessons on building a viral consumer app: The story of Saturn
Lenny Rachitsky
DECEMBER 5, 2023
Saturn reached #2 in the Social Networking section and #4 overall in mid-August 2023. By virtue of this product and growth strategy, we came to market with an experience that was unusually perfectly fit to the audience of a specific school. This translated into incredibly fast adoption at schools. These schools launched the same night.
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