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Lessons on building a viral consumer app: The story of Saturn
Lenny Rachitsky
DECEMBER 5, 2023
I recently heard about an app called Saturn that reached the top of the App Store charts—and stayed there. As I dug in and chatted with the founders, I was blown away by how methodically they were able to articulate what it takes to build a viral consumer app (particularly one targeted at Gen Z). This is incredibly rare.
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