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Lessons on building a viral consumer app: The story of Saturn
Lenny Rachitsky
DECEMBER 5, 2023
Saturn reached #2 in the Social Networking section and #4 overall in mid-August 2023. Quick note/disclaimer: No two apps, or growth journeys, are going to be exactly the same—so these lessons won’t be directly interchangeable, but hopefully you can draw from some of them in making your own product and go-to-market decisions.
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