Remove 2019 Remove Differentiation Remove Sales Training
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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

What they’re doing is they’re teaching for differentiation. They’re teaching for differentiation. What’s their ideal customer, their ideal customer is someone who’s a little bit more sophisticated on the sales training bit, right. And you’ve got a head of sales enablement.