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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

And so this set of data right here, I pulled from this amazing book called The Challenger Sale, which did it did a great big long to go in depth research study of what makes a good salesperson effective. And what do enterprise buyers actually want in sales people? What do you like best in a sales person? Upcoming Events.