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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

April Dunford BoS USA Online 2020 from Business of Software Conference. Upcoming talk releases include: Jason Fried (CEO/Founder, Basecamp & Hey) on launching Hey April Dunford (Author, Obviously Awesome) on why you should stop selling your product Dharmesh Shah (CTO/Founder, Hubspot) on facing fears as an entrepreneur.

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How Executives can Empower Great Design

Modus Create

Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. The February 2020 McKinsey Quarterly article Are You Asking Enough From Your Design Leaders? indicates the struggle is real.

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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

And then we, we started to sell like big enterprises. And so, we went like, pretty deep with those 10 or 12, right, like you share every bit of information you’ve ever had about your company and things like this and then ended up getting his two term sheets in q1 of 2020. Which is great, like, you want to get at least two right?

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The Subscription Value Loop: A framework for growing consumer subscription businesses

Lenny Rachitsky

Companies like Canva, Grammarly, Figma, Notion, and Dropbox are excluded because they are considered B2B SaaS businesses since they have sales teams and sell to both prosumers and enterprises. The stronger and more differentiated the value promise, the more subscribers will pay and the longer they’ll keep paying.