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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)
Mixpanel
MAY 19, 2022
That is, the name of the event is added to a log, along with the exact time the event occurred down to the millisecond. The fact that you opened the app is usually tracked as an event, so the event name App Open along with the date and time you opened it are added to a log. Properties sweeten the deal.
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