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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

For example, PepsiCo’s Dewmocracy campaign used social media to crowdsource new Mountain Dew flavors. He coauthored “Product Development and Management Body of Knowledge: A Guide Book for Product Innovation Training and Certification.” Thousands of consumers submitted ideas, voted on favorites, and shared with friends.