Locked-In Syndrome: What we can learn from Boeing’s 737 Max decisions
Radical Product
APRIL 16, 2019
Airlines knew the product well and bought it year after year. US based airlines such as JetBlue had Airbus fleets. Boeing was having to play catch-up and was at risk of losing their major client, American Airlines, to Airbus. In the absence of a clear vision, and strategy, customer feedback can lead us astray.
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