How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation
Intercom, Inc.
APRIL 11, 2019
They had a great product, a few hundred customers but there was a problem – they had just 6 months of runway. Startup marketing is tough. But today, marketing is the primary driver of revenue at your typical, fast growing B2B startup. With marketing hiring projected to increase 10% by 2026 , this might look easy.
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