Mironov Consulting
FEBRUARY 28, 2024
My focus is on B2B/enterprise companies where sales cycles are long; attributing revenue to individual product improvements is challenging; and a few large deals have visibility up to the Board. This is deeply frustrating to stakeholders, who hear generic excuses not to fulfill their very reasonable requests.
Intercom, Inc.
MARCH 28, 2022
While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all. Digital transformation was already an unavoidable trend – but the pandemic has made it truly business critical.
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