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How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation

Intercom, Inc.

Startup marketing is tough. But today, marketing is the primary driver of revenue at your typical, fast growing B2B startup. With marketing hiring projected to increase 10% by 2026 , this might look easy. During her career, she’s seen firsthand the impact (and stress) rapid growth and expansion can have on a team.

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