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GenerativeAI : Generates diverse media types, assisting in strategy creation, predictive modeling and product development, impacting content marketing and customer service. Its impact is so big, that Gartner predicts synthetic data will surpass real data (in AI models) by 2030. Source: Gartner.
Strategic foresight, the discipline of exploring multiple possible futures, is how product organisations move beyond backward looking research and start designing for what’s next: new market problems, emerging behaviours, market discontinuities, and entirely new business models. Backcasting Start from a desirable future (e.g.
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