Establishing a market-led culture with a Product Management framework
BrainMates
MAY 28, 2019
SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. customer service, engineering, marketing and sales, etc).
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