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Become a Product Visionary with Alternative Futures Analysis

The Product Coalition

This is a well known mantra among tech CEOs, especially Facebook’s Mark Zuckerberg. Alternative futures analysis is a structured analytic technique that helps teams predict how the future might unfold. With this knowledge in hand, teams can more effectively identify and exploit opportunities and adopt risk strategies.

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. Businesses can leverage these benefits in different ways as they refine their digital marketing strategies.

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Product Trends 2023 – AI, AI &…driving more value. Top product experts share their opinions.

Userpilot

But apart from new technologies, we saw also another big emerging trend: a greater emphasis on…simply creating more value for your users through continuous discovery and being more attuned to user feedback and needs. This in turn will give Product People more time for creative and strategic work.

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In Scope for My Role?

Mironov Consulting

  Strategy and escalations and Board slides can wait a half hour. Push internal recruiters hard, perhaps reviewing stacks of résumés together to clearly communicate what you’re looking for.    Put it on your calendar.  Share job links widely.    The talent is out there!

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How to Become a Data Science Product Manager Without Experience

The Product HQ

Thanks to new and emerging technologies, huge amounts of data are being processed, analyzed, and utilized every day. They have to be experts in their field, possessing a range of both technical and social skills. On the technical side of things, companies expect product managers to have a deep level of data science knowledge.

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The Work of a Strategist

The Product Coalition

If you are “doing prioritization”, that simply means you have too much you are trying to tackle, you are wasting time trimming down those ideas, and you are probably doing this in a series of internal discussions, i.e., you are not leveraging user testing to make evidence-based decisions to drive toward more innovative solutions.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?