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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. The goal is to understand the target market, identify unmet needs, and inform product design and marketing.

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.

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It’s Not Just You: Trends Are Moving Faster Than Ever

Roy Madden

In 2014, WordPress reported that it was publishing 17 posts every second—or 1.5 Ninety-two percent of marketers are creating more digital content now than they did two years ago, and 83 percent expect this number to continue to rise, according to Accenture. Do you have the right tools in place? million posts per day.

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The Top 7 Product Management Software Systems You Should Know About

Bain Public

In order to get the job done properly and efficiently, product managers deserve the proper software, tools and resources needed to create and execute successful products. Is a highly customizable product, covering all aspects of project and product management as well as offering a system suitable for large product teams.

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Automate it: How to turn GitHub releases into Mixpanel Annotations

Mixpanel

We can automate the creation of Annotations by bringing in data from GitHub’s REST API ; this means analysts will have greater visibility into which of our app’s releases or versions may have impacted specific metrics. It does not keep track of the changes you have made to your app or marketing initiatives you have implemented.