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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

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When going fast is not the same as going somewhere

The Product Coalition

A view into Ikea’s integrated activity system. Most recently, Tesla took the automotive industry by storm with their flawless design, superior on- and offline user experience and also their approach to manufacturing. it will have the desired effect and not lose momentum on it’s way down the org chart.

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10 Digital Transformation Examples from 10 Industries

Modus Create

Each example showcases how an enterprise successfully adopted digital products, platforms, or processes to make a positive impact on its bottom line. By automating almost 30% of the process, AutoFin has significantly reduced the time for reviewing credit applications.

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. A blockchain is a distributed database that stores information about transactions of system participants in the form of a chain of blocks. Thus, their investments don’t pay off.