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342: Conjoint the correct way – with Patty Yanes

Product Innovation Educators

To learn about Conjoint Analysis, we are talking with Patty Yanes , a market researcher who has led numerous research projects that resulted in new insights about customers and a deeper understanding of their needs. AMS was founded by an MIT professor and is well respected for the work it does.

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It’s Time to Bring Beta into the 21st Century

Centercode

People have more influence over one another’s buying habits, with methods for endorsing or disavowing brands and products via reviews, star ratings, and social media. Internet access wasn’t available in the average household. Cell phones weighed around a pound and a half. Spam was something you ate with eggs or over rice.

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What is the New Feature Discovery Process & Examples

Usersnap

Conduct thorough market research and user interviews to gain insights into what your audience truly desires. A compelling name should be memorable, reflect the feature’s functionality, and align with the overall brand identity. Align with Brand Identity: Ensure that the chosen name aligns with the overall brand image.