Branding Messaging Positioning Support Training 
ProductPlan
APRIL 5, 2022
When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Product training for support teams differs greatly from sales and marketing.
ProductPlan
APRIL 5, 2022
When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Product training for support teams differs greatly from sales and marketing.
ProductPlan
AUGUST 1, 2019
It’s the payoff for dozens of blog posts, articles, targeted ads, word-of-mouth campaigns, and brand building endeavors. These can take on the form of follow-up emails after a customer hasn’t used the product for a period of time or messages based on where customers “dead-ended” because they got stuck, confused, or discouraged.
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