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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

MAY 28, 2019

From our research, users seldom feel passionately — either positively or negatively — about the podcast app they’re using. The primary goal behind these podcasting initiatives is mostly brand-building and marketing, rather than driving revenue. Another monetization mechanism that companies are experimenting with is branded content.

Analytic Tools 93
Analytic Tools Research Software Feedback Software User Testing 93
article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

MAY 28, 2019

From our research, users seldom feel passionately — either positively or negatively — about the podcast app they’re using. The primary goal behind these podcasting initiatives is mostly brand-building and marketing, rather than driving revenue. Another monetization mechanism that companies are experimenting with is branded content.

Analytic Tools 40
Analytic Tools Research Software Feedback Software User Testing 40
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