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They were first to market in the search space but spent years increasing revenue exploring the media/ad space, allowing Google to out-pace their search technology. This includes patents, brand copyright, industrial design and software source code. Being first to market means having a culture of releasing the unexpected regularly.
VOC focuses on gathering and analyzing customer feedback to understand their needs, preferences, and expectations. Advantages include: – Quickly gathering feedback – Generating new ideas – Gauging emotional responses However, focus groups can be biased by group dynamics and may not represent the broader market.
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