article thumbnail

Applying Proto-Strategy to Product Management

The Product Guy

For example, my first iteration focused on the problem statements, targeted customer, technical strategies, pricing strategies, and competitiveness evaluation, which was all excellent content that offered important product context but just not the right place. First Attempt. As expected, I ran into a lot of issues at the start of the process.

article thumbnail

Enterprise Products - Roadmap Planning and Development Methodology

Effective Roadmap Planning and Development Process for Enterprise Products

Roadmap Planning process Unlike Consumer products, you have two different types of audience to satisfy in Enterprise world, namely Buyer and User Persona. It’s very important to have a very clear definition of these persona constructs to the most precise form. I typically advise the below format. Product/Functional i.