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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. Meet your target users and get feedback.

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How to build, manage and scale a sales team – 12 strategies from the experts

Intercom, Inc.

question becomes even more pressing given the trend toward “bottom-up” product adoption – i.e., offering a given product for free or without a formal top-down sales motion, as is common with SaaS. “Sales doesn’t need to be a cost center. Sales doesn’t need to be a cost center. LB Harvey, VP of Sales, Intercom.