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Solve a Hard Problem (Tinder). Chapter 8 of my upcoming book, The Cold Start Problem
Andrew Chen
DECEMBER 1, 2021
My book aims to change that, systematically laying out concepts for startups and folks launching new products to consider. And of course, the mechanic of swiping itself is a way to make sure people don’t feel overwhelmed. They use digital marketplaces as a side hustle, selling collectibles or coaching sessions, or otherwise.
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