Solve a Hard Problem (Tinder). Chapter 8 of my upcoming book, The Cold Start Problem
Andrew Chen
DECEMBER 1, 2021
And of course, the mechanic of swiping itself is a way to make sure people don’t feel overwhelmed. They use digital marketplaces as a side hustle, selling collectibles or coaching sessions, or otherwise. Tinder also had built-in messaging so that you didn’t have to give out your number.
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