article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

article thumbnail

Japan vs. US: Cross-Cultural Differences in User Research

freshtrax

User research is not an exception, and it is crucial to devise appropriate methodologies and documents that go beyond direct translation. In this article, I will share key insights on three aspects of user interviews: Recruiting. There is also a major difference in the landscape of user research. Recruiting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

article thumbnail

The Important Product Manager Skill That You’re Missing

The Product Manager Coach Blog

In this article, we’ll delve deep into the importance of networking for product managers, drawing upon years of experience and insights from industry leaders. When you’re connected, you have a broader spectrum of information to draw from, allowing you to anticipate market shifts, user needs, and potential threats.

article thumbnail

30 Steps to Mobile App Launch

Alchemer Mobile

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery.

article thumbnail

Where the Best Ideas Come From

The Product Coalition

Positioned as they are at the intersection of business strategy, customer experience and change, nobody is better qualified than product leaders to know. Here’s what they had to say: Direct customer feedback is the best source of new product and feature ideas. Teams can’t get enough of it. More on this below.