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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas market research can be used for sophisticated initiatives like market segmentation and conjoint analysis studies, experimentation involves more tactical roadmap prioritization activities like concept split tests and usability assessments. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas market research can be used for sophisticated initiatives like market segmentation and conjoint analysis studies, experimentation involves more tactical roadmap prioritization activities like concept split tests and usability assessments. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people.

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article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas market research can be used for sophisticated initiatives like market segmentation and conjoint analysis studies, experimentation involves more tactical roadmap prioritization activities like concept split tests and usability assessments. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people.

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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

Alex Yang: For those of you who are wondering why you just got Rick-rolled, Elpie and I decided to crowdsource our walk on song from our team. There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. With our inbound channels it all starts with a job post.