Crowdsource Market Research Positioning Strategy 
Alchemer Mobile
FEBRUARY 2, 2021
App marketing at its most basic. The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Register your domain (e.g.,
The Product Coalition
JUNE 22, 2020
Positioned as they are at the intersection of business strategy, customer experience and change, nobody is better qualified than product leaders to know. Market research, while still important, came in a distant third and the age-old practice of copying competitors fourth. Where are you finding new ideas?
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